|The Dyson Cyclone V10|
By Jun Ji-hye
British home appliance maker Dyson unveiled its new cordless vacuum cleaner and air purifier in Korea, Wednesday, in a bid to win more-affluent customers interested in resolving environmental pollution at home.
Dyson said its Dyson Cyclone V10 vacuum cleaner featured the firm's most advanced digital motor, the V10. Its suction was about 20 percent better than the previous model.
The launch followed those in New York and Paris on Tuesday (local time).
|The Dyson Pure Coo|
"We completely re-engineered the format to achieve the best performance," John Churchill, vice president of the company's floorcare and robotics business, said during the Seoul launch.
The V10 motor is half the weight of the existing V8, but runs at up to 125,000 revolutions a minute.
The motor also has sensors that detect altitude, atmospheric pressure and temperature, enabling users to enjoy the best performance regardless of location.
"The digital motor optimizes performance wherever you are," Churchill said, adding that Dyson engineers have also improved the battery pack, allowing the machine to run for 60 minutes.
Hugo Wilson, design manager of environmental control technology at Dyson, introduced the firm's latest Pure Cool line of purifying fans.
He said the machine's LED screen shows information about fine dust or harmful gas at home.
Such information is collected using the firm's exclusive algorithm and three sensors.
Wilson said the appliance does not just purify air around the machine but in the whole room.